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Promotions and Events

Direct Sales Events

We work closely with Direct Market Resellers and Distributors within the Consumer Electronics sector. These are key Channel Partners to our Brands.

Assisted Sales Days or Vendor desk days give Brands the opportunity to promote and educate the sales teams within these high-volume fast turnaround Partners. In our experience, Brand’s internal resource is often limited to cover regular events with their major Partners, so our Brands utilise our dedicated sales trainers to become their representatives on these days. This is effectively an extension of their own in-house team that can be scaled up/down to hit key targets or maximise launch periods.

Roadshows and Pop Ups

Channel Expos and Trade Events present Brands with opportunities to generate new sales leads, close major deals and communicate directly with key channel Partners.

Providing enough internal resource to maximise these events is a challenge, so our Brands regularly utilise our permanent full time teams to attend alongside, or instead of, their people. Our product, technical, demonstration and sales capabilities, have developed through supporting over 30 Brands at more than 500 Consumer Electronics Trade Events in the UK, Ireland and Benelux over the past 20 years.

This has become a critical part of our scalable/flexible pan-channel support solution for our Brands, as they often seek last minute help for all manner of complex Event environments and locations!

Resourcing and Management

Our teams have a wealth of experience in supporting Brands at any consumer event. Whether this is managing the event from start to finish, or acting as an extension to internal resource, we have the solution for you.

With professional full-time teams across the UK, Ireland and Benelux, we have substantial reach and can support at any event across Europe. Our teams have the confidence and knowledge to represent Brands at any level from exhibition stand interactions, to group presentations, experiential engagement or product demonstration.

In our 25 years we have successfully represented Tech Brands at hundreds of events. We offer an end-to-end solution: from brief to concept, through design, production, installation, and entire resourcing. 

Consumer and Trade Shows

Our training teams have the proven ability to represent any Brand, taking 100% responsibility, from conception and content creation to delivery.

At all levels, we work very closely with Retailer training and customer services departments to ensure our approach and delivery for our Brands is completely aligned for all activities in stores, and at these Roadshows.

We create, plan and deliver interactive and engaging content on annual basis for multiple Brands and Retailers.

Our teams have been praised on numerous occasions for leading the most innovative and interactive sessions. As an extension to this service, our teams have also created video content for Retailers to share as an internal training tool.

Experiential Campaigns

Product sheets and charisma is not enough to create a stand-out demonstration. Our teams are experts in engaging audiences, identifying their needs and delivering a first class customer experience.

Giving potential customers a hands-on experience with the very latest technology products allows them to ‘try before they buy’, creating an in-store experience that is impossible to achieve through online channels.

Our specialist Sales and Demonstrator Teams are meticulously briefed and face-to-face trained on Brand history, product features, value propositions, and project specific objectives.

Brand awareness, visibility and sales out are all improved. We typically see a 300-500%* revenue step-up on the day, as well as post event sales in-store and online.

What Our Partners Say

  • All of the team are very proactive when it comes to training. One thing that I love about Retail Profiling is that they proactively come to me every October and book in to train my Christmas temps. Something that is unique to them. All of the field team have made a conscious effort to educate my teams on a variety of products instore.

    – Sales Team Leader, Dixons. March 2018

    View our Case Studies
  • We need to have confidence that we are represented by a dedicated team who have strong store relationships, that understand Dixons way of selling and that look the part. Retail Profiling tick all the boxes and we look forward to the year ahead.

    - Sennheiser, Trade Marketing Manager UK & I

    View our Case Studies
  • Your teams are always highly trained and able to complete all objectives set effectively to the benefit of both Strax and our Partners. Everything from merchandising, product training and even assisted-selling is never too much for your team to handle. We always see at least a 30% spike in sell-through following on from your visits and working together couldn’t be easier.

    - Strax Head of Telecom Specialist Channel. October 2017

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Centrally managed
in-house, end-to-end solutions across Europe

• Richmond • Ely • Hoofddorp
• Brussels• Frankfurt • Paris
• Vienna • Barcelona • Milan
• Krakow