News

CORONAVIRUS Update

To meet the challenge presented by Covid-19 and the temporary shutdown of physical retail, Retail Profiling continue to look for ways to support our brands through innovative digital e-learning and e-commerce solutions.

With bricks and mortar stores closed due to the crisis, many of our retail teams and HQ support teams are furloughed to protect them, but we have also proactively opened up new channels of engagement with our retail and B2B partners to maintain contact, create insight and momentum in readiness to support their reopening.

INTRODUCING THE NEW DE’LONGHI CONCIERGE COFFEE SPECIALISTS!

We are very excited to announce that Retail Profiling are the new face of De'Longhi Group Concierge service, providing a fully-managed post-purchase experience to John Lewis & Partners customers.

The Home of Black Friday: Amazon event

Amazon’s unique Black Friday pop-up experience returned to London last week in celebration of the UK’s biggest annual deals event. The 5-day pop-up was filled with product demos, workshops, sampling and giveaways from the latest and greatest tech brands...

AMD PEAK EVENTS

Last week both our UK and Benelux AMD teams were out in force covering main chain Retailer events. Dixons Annual Peak Conference hosted over 2000 store managers, top sales staff and head office teams. Kick starting this year's peak period, this extended 2-day event provided interactive training to store staff from across the country. Meanwhile in Brussels, the WOPSS (World of Products Services & Solutions) 4-day event welcomed thousands of MediaMarkt/ Saturn store staff. Training was provided in both French and Dutch/Flemish and the stand featured an interactive game, increasing stand footfall and engagement.

Vodafone Peak Conference

This week, Vodafone welcomed over 800 store managers to their Annual Peak Conference. Our team represented multiple brands including, Belkin, Urbanista, Otterbox, XQISIT and ZAGG on behalf of Strax Distribution.

The multi-brand Strax stand featured a Scalextric Digital Race Track competition, which alongside our product professionals, drove huge footfall to the stand and created hundreds of training interactions.