Amazon’s unique Black Friday pop-up experience returned to London last week in celebration of the UK’s biggest annual deals event. The 5-day pop-up was filled with product demos, workshops, sampling and giveaways from the latest and greatest tech brands. The event kicked off with an exclusive open day to press, VIPs and industry professionals, before opening to the public on Thursday 28th through to Sunday 1st December. For total ease, customers were able to shop the curated products on display using the scan and buy function on the Amazon App.
Two separate Retail Profiling teams attended to represent and drive sales on behalf of tech partners. We provided tech specialists to staff stands for audio brand Jabra, as well as floorcare specialists Bissell.
Over 800 demonstrations were provided by our teams, giving visitors the opportunity to experience products for themselves. Our Bissell rep asked customers to pour fizzy pop and cereal onto a piece of carpet, then showed how the product worked to clean up the mess – highlighting the features and technologies behind the design. Customers then tried the product themselves – what better way to demonstrate the effectiveness and effortlessness of this 3-in-1 floor cleaner?
Meanwhile at the Jabra stand, a Yamaha electric drum kit featured on the display, encouraging visitors to have a go and increasing footfall to the stand– this was an excellent way to showcase the noise cancelling feature on the 85H product. Once attendees had experienced the product range themselves, our team was on-hand to explain the history of the brand, technology and product spec, as well as additional features, including the Jabra Sound+ app. They also provided support through the Amazon scan-and-buy function to close sales.
Doug Gurr, country manager at Amazon, said: "The 'Home of Black Friday' brings to life the very best of Amazon.co.uk and our Black Friday sale for 2019, with even more experiences for our customers to enjoy as they prepare for the festive season". We certainly saw the event as a huge success and look forward to seeing the sales out data, proving again the direct impact on upsell that our top sales teams create through an enhanced customer experience.