Make no mistake, the final metre in Retail is critical. No amount of smart marketing replaces the importance of maximising your visual impact – Available, Visible, Full, Tidy and Priced.
We work for our Brands, whilst operating collaboratively within their Retail Partners' guidelines, to ensure 100% promotional compliance and display consistency is achieved nationwide.
The credibility and working relationships our permanent teams have built with local Retail management make the task easier, whether we are walking in POS, installing branded bays and demonstration units, rebuilding metres of whole category sections within stores, or simply refreshing and replenishing a display.
The combined positive impact of instore visibility, positioning and accessibility are all essential if consumers are to consider a Retail purchase. Clear on-shelf ranging, labelling and pricing are the next components shoppers look for. These seem like obvious instore necessities, but unfortunately for Brands, are often overlooked….