This cannot be hit & miss. We all come from training backgrounds and have a deep understanding and passion for all things Tech - and know exactly how to engage and excite store colleagues to the same level.
Our full-time permanent field teams are built up of individuals with strong backgrounds in multiple Consumer Electronics and Tech sectors; they ooze credibility. Existing relationships with local store management teams helps us to convert instore Sales Associates into knowledgeable Brand Ambassadors. At all levels we work very closely with Retailer training departments to constantly align our objectives and understand their challenges and structures.
Where do we do it... our teams deliver engaging interactive product training every day in hundreds of Multiple, Regional and Independent Retail stores across the UK, Ireland, the Netherlands, Belgium & Luxembourg.