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Our People

Mike - Group Managing Director


Group Managing Director

About Mike

I founded Retail Profiling in 1994 after a decade of senior retail leadership roles. I’d like to say I had a light bulb moment, but actually like most sustainable business ideas, it formed and shaped slowly for 12 months, during which time you are working for free! There is no substitute for hard work and determination, but you need to believe in the service you are offering.

The critical ingredient is a superb team around me, and approaching 30 years later we are working with many of the most exciting global Consumer Tech brands. I remain 100% convinced about the value of our sales development services and our genuine ability as a team to deliver ROI for our Brands. Ask us for our testimonials and case studies across all Retail, Digital & B2B channels; they make us very proud.

LIKES: Tennis, Skiing, Micro Gin Distilleries, The Rockies, San Gimignano
DISLIKES: Green olives, black olives, any olives. Bad customer service

What our clients say

  • Retail Profiling are a very professional & hard working field marketing agency.

    I have always been impressed with the technical product knowledge which many of their staff possess, continually ‘topping up’ their knowledge base on the latest technologies. This ensures a very easy/painless ‘transition’ when educating & updating their team on our latest products & innovations.

    I cannot fault their dedication to our ever changing requirements and would recommend them very highly, to any Retailer or Vendor who is seeking a ‘Premium Level’ of outsourced Field Merchandising, Promoter and Training services.

    Snr Retail Channel Manager, TPLINK.

    View our Case Studies
  • In my time working with them I have been very impressed by their teams and professionalism. They have excellent relationships with the Store Managers and their teams, building staff and customer awareness around our products, and delivering very successful PLC events on our behalf. We face-to-face trained all of their Ambassadors at their training academy and those sessions are full of questions to help them improve the customer experience for AMD.

    UK Country Manager Consumer, AMD.

    View our Case Studies
  • Retail Profiling have been the epitome of professionalism from the start of our relationship. From the senior management to the sales people at the sharp end dealing with our reseller partners.

    They continually mirror the level of professionalism we expect in front of our clients and deliver to both the end customer and ourselves in a comprehensive manner.

    We fully expect based on what we have seen to date, to realise a substantial growth in our market off the back of your team’s interaction and execution with our clients.

    UK & South Africa Channel Sales Manager, Micron.

    View our Case Studies
  • Asus have been working with Retail Profiling for over 8 years.

    We have always been very happy with their performance and standards and I know they put a lot into ensuring they provide high calibre people to represent us on the shop floor.

    All of their team are trained face-to-face and we attend their residential retail academy events twice a year with Microsoft and Intel to ensure the team have the right tools to assist the customers and to train the staff.

    UK Marketing Director at ASUS.

    View our Case Studies

Centrally managed
in-house, end-to-end solutions across Europe

• Richmond • Reading • Alkmaar
• Brussels• Frankfurt • Paris
• Vienna • Barcelona • Milan
• Krakow