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Our History

Mike Evans founded Retail Profiling in 1994 with one clear objective in mind:

"To bring closer together Consumer Electronics & Technology Brands and their Retail & B2B Channel Partners, and provide smart, effective, field marketing and channel development solutions to drive their sales."

Over the last 28 years we have organically grown, and are now proud to be a founding member of the Jet Services European Group, providing sales development solutions across 17 European Countries, including UK, Ireland, Germany, France, Austria, Switzerland, Poland, Spain, Portugal, Italy, Nordics and Benelux. 

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Contracted as Retail Consultants by leading IT Brands to provide strategic Retail advice and analysis

1994
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Built regional field marketing teams to optimise the sales results for our Brands

1996
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Secured our 10th Global Brand

1997
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Extended our reach to support our Brands across DMR and Distributor sites

1998
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Expansion into the Netherlands & Belgium

2001
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Designing and implementing SMB Reseller Programmes

2002
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Expansion into DACH Region [Germany, Austria and Switzerland]

2003
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10th anniversary and launch of our Bi-annual Residential training Academies

2004
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High impact sales days and team training call centres events across EMEA & India

2006
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Independents and VAR Account Management team established across UK & Benelux

2008
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New Benelux offices opened at Schiphol-Rijk, Netherlands

2010
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Formed a Partnership with Horizon RMS, specialists in design, production and installation of 'smart' POS & interactive displays

2011
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50% expansion of office space @ UK HQ

2014
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20 year anniversary!

2014
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Moved to new dedicated Benelux offices in Hoofddorp, Netherlands

2014
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Truly honoured to secure our 250th Global Client

2016
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Rewarded with 'Accredited' status by Dixons Carphone for exceptional Demonstration work in their stores

2017
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Formed a fully integrated partnership with DACH Field Marketing Company

2018
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New partnership with the most dynamic CE UK Sales Agency

2019
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Operational partnership with the most respected Benelux Field Marketing team

2020
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Once again Awarded “Approved Dixons Carphone Agency”

2020

Founder member of Jet Services European Group, with services 17 Countries

2022
OFFICE RICHMOND
OFFICE SPAIN
OFFICE PORTUGAL
OFFICE FRANCE
OFFICE BELGIUM
OFFICE NETHERLANDS
OFFICE GERMANY
OFFICE SWITZERLAND
OFFICE ITALY
OFFICE AUSTRIA
OFFICE POLAND
OFFICE FINLAND
OFFICE SWEDEN
OFFICE DENMARK
OFFICE NORWAY
OFFICE UK
Office Ireland

What Our Partners Say

  • Retail Profiling are a very professional & hard working field marketing agency.

    I have always been impressed with the technical product knowledge which many of their staff possess, continually ‘topping up’ their knowledge base on the latest technologies. This ensures a very easy/painless ‘transition’ when educating & updating their team on our latest products & innovations.

    I cannot fault their dedication to our ever changing requirements and would recommend them very highly, to any Retailer or Vendor who is seeking a ‘Premium Level’ of outsourced Field Merchandising, Promoter and Training services.

    Snr Retail Channel Manager, TPLINK.

    View our Case Studies
  • In my time working with them I have been very impressed by their teams and professionalism. They have excellent relationships with the Store Managers and their teams, building staff and customer awareness around our products, and delivering very successful PLC events on our behalf. We face-to-face trained all of their Ambassadors at their training academy and those sessions are full of questions to help them improve the customer experience for AMD.

    UK Country Manager Consumer, AMD.

    View our Case Studies
  • Retail Profiling have been the epitome of professionalism from the start of our relationship. From the senior management to the sales people at the sharp end dealing with our reseller partners.

    They continually mirror the level of professionalism we expect in front of our clients and deliver to both the end customer and ourselves in a comprehensive manner.

    We fully expect based on what we have seen to date, to realise a substantial growth in our market off the back of your team’s interaction and execution with our clients.

    UK & South Africa Channel Sales Manager, Micron.

    View our Case Studies
  • Asus have been working with Retail Profiling for over 8 years.

    We have always been very happy with their performance and standards and I know they put a lot into ensuring they provide high calibre people to represent us on the shop floor.

    All of their team are trained face-to-face and we attend their residential retail academy events twice a year with Microsoft and Intel to ensure the team have the right tools to assist the customers and to train the staff.

    UK Marketing Director at ASUS.

    View our Case Studies
Map

Centrally managed
in-house, end-to-end solutions across Europe

• Richmond • Reading • Alkmaar
• Brussels• Frankfurt • Paris
• Vienna • Barcelona • Milan
• Krakow