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Our History

Mike Evans founded Retail Profiling in 1994 with one clear objective in my mind: To bring closer together Consumer Electronics & Technology Brands and their Retail Partners.

Since then we have extended through the Channel into DMR and Distribution. We have expanded across borders, to Belgium, The Netherlands, Germany, The Nordics, Luxembourg and more. We have created long-lasting partnerships with Global Brands, Key Retailers, and industry-leading DMR and Distribution centres.

Scroll to find out more and follow our journey so far

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Contracted as Retail Consultants by leading IT Brands to provide strategic Retail advice and analysis

1994
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Built regional field marketing teams to optimise the sales results for our Brands

1996
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Secured our 10th Global Brand

1997
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Extended our reach to support our Brands across DMR and Distributor sites

1998
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Expansion into the Netherlands & Belgium

2001
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Designing and implementing SMB Reseller Programmes

2002
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Expansion into DACH Region [Germany, Austria and Switzerland]

2003
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10th anniversary and launch of our Bi-annual Residential training Academies

2004
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High impact sales days and team training call centres events across EMEA & India

2006
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Independents and VAR Account Management team established across UK & Benelux

2008
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New Benelux offices opened at Schiphol-Rijk, Netherlands

2010
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Formed a Partnership with Horizon RMS, specialists in design, production and installation of 'smart' POS & interactive displays

2011
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50% expansion of office space @ UK HQ

2014
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20 year anniversary!

2014
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Moved to new dedicated Benelux offices in Hoofddorp, Netherlands

2014
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Truly honoured to secure our 250th Global Client

2016
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Rewarded with 'Accredited' status by Dixons Carphone for exceptional Demonstration work in their stores

2017
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Joint Venture announced with leading Belgium Field Marketing Company, Think & Go

2017
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Once again Awarded “Approved Dixons Carphone Agency”

2018

What Our Partners Say

  • Retail Profiling are a very professional & hard working field marketing agency.

    I have always been impressed with the technical product knowledge which many of their staff possess, continually ‘topping up’ their knowledge base on the latest technologies. This ensures a very easy/painless ‘transition’ when educating & updating their team on our latest products & innovations.

    I cannot fault their dedication to our ever changing requirements and would recommend them very highly, to any Retailer or Vendor who is seeking a ‘Premium Level’ of outsourced Field Merchandising, Promoter and Training services.

    Snr Retail Channel Manager, TPLINK. Jan 2018

    View our Case Studies
  • In my time working with them I have been very impressed by their teams and professionalism. They have excellent relationships with the Store Managers and their teams, building staff and customer awareness around our products, and delivering very successful PLC events on our behalf. We face-to-face trained all of their Ambassadors at their training academy and those sessions are full of questions to help them improve the customer experience for AMD.

    UK Country Manager Consumer, AMD. Feb 2018

    View our Case Studies
  • Retail Profiling have been the epitome of professionalism from the start of our relationship. From the senior management to the sales people at the sharp end dealing with our reseller partners.

    They continually mirror the level of professionalism we expect in front of our clients and deliver to both the end customer and ourselves in a comprehensive manner.

    We fully expect based on what we have seen to date, to realise a substantial growth in our market off the back of your team’s interaction and execution with our clients.

    UK & South Africa Channel Sales Manager, Micron. April 2018

    View our Case Studies
  • Asus have been working with Retail Profiling for over 8 years.

    We have always been very happy with their performance and standards and I know they put a lot into ensuring they provide high calibre people to represent us on the shop floor.

    All of their team are trained face-to-face and we attend their residential retail academy events twice a year with Microsoft and Intel to ensure the team have the right tools to assist the customers and to train the staff.

    UK Marketing Director at ASUS. Feb 2018

    View our Case Studies

Our locations

Fully managed in-house solutions across

  • United Kingdom
  • Eire
  • Netherlands
  • Belgium
  • Luxembourg
Google Map Google Map Mobile

Our locations

Fully managed in-house solutions across

  • United Kingdom
  • Eire
  • Netherlands
  • Belgium
  • Luxembourg
Google Map Mobile