About Us

Group Managing Director and Retail Profiling founder Mike Evans:

“I founded Retail Profiling in 1994 with one clear objective in my mind: To bring closer together Consumer Electronics & Technology Brands and their Retail & B2B Partners.

We drive product sales by providing strategically developed and implemented campaigns that deliver effective and flexible channel field marketing solutions.

Every day of the week we are out there building the sales and awareness for our Brands, through channel education, field marketing and interactive promotions; this really enhances their channel partnerships.”

It makes me very proud to look back over the last 28 years, providing the highest quality of field-based support on behalf of over 250 global CE Tech Brands across the UK, Ireland and other European Countries."

What Our Partners Say

Retail Profiling are a very professional & hard working field marketing agency.

I have always been impressed with the technical product knowledge which many of their staff possess, continually ‘topping up’ their knowledge base on the latest technologies. This ensures a very easy/painless ‘transition’ when educating & updating their team on our latest products & innovations.

I cannot fault their dedication to our ever changing requirements and would recommend them very highly, to any Retailer or Vendor who is seeking a ‘Premium Level’ of outsourced Field Merchandising, Promoter and Training services.

Snr Retail Channel Manager, TPLINK.
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In my time working with them I have been very impressed by their teams and professionalism. They have excellent relationships with the Store Managers and their teams, building staff and customer awareness around our products, and delivering very successful PLC events on our behalf. We face-to-face trained all of their Ambassadors at their training academy and those sessions are full of questions to help them improve the customer experience for AMD.

UK Country Manager Consumer, AMD.
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Retail Profiling have been the epitome of professionalism from the start of our relationship. From the senior management to the sales people at the sharp end dealing with our reseller partners.

They continually mirror the level of professionalism we expect in front of our clients and deliver to both the end customer and ourselves in a comprehensive manner.

We fully expect based on what we have seen to date, to realise a substantial growth in our market off the back of your team’s interaction and execution with our clients.

UK & South Africa Channel Sales Manager, Micron.
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Asus have been working with Retail Profiling for over 8 years.

We have always been very happy with their performance and standards and I know they put a lot into ensuring they provide high calibre people to represent us on the shop floor.

All of their team are trained face-to-face and we attend their residential retail academy events twice a year with Microsoft and Intel to ensure the team have the right tools to assist the customers and to train the staff.

UK Marketing Director at ASUS.
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