From planning through to delivery Retail Profiling offered confidence that our brand identity and product portfolio was being communicated to our channel to a level we would expect from our own team. It's refreshing to work with a partner that has a full strategic & tactical understanding of such a diverse and evolving industry.

collection of sell-out data competitor analysis merchandising and inventory levels monitoring and actioning promotional compliance product training and education technical support

Retail – Competitor Analysis

In such a competitive environment it’s essential that vendors make the most of every potential sales opportunity.

Countering and minimising the threat of competitor activity is a key element in any channel strategy and has a direct impact on sales and market share.

Closely monitoring competitor activity is therefore essential but most vendors just don’t have the internal resource.

With a nationwide field team we can act as the ‘eyes and ears’ for vendors. We track competitor activity centrally and in-store providing you with instant feedback to help you take positive action.