Brand Ambassadors in Benelux - Retail Profiling

Channel Testimonials

UK Sales Manager Retail & Distribution

“Within the retail environment Retail Profiling provide an invaluable service by representing our brand as if they worked for Sage directly. They have an understanding of the commercial value an excellent service can provide."

UK Sales Manager Retail & Distribution Sage

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Our Benelux expansion

1st June 2017 - RETAIL PROFILING and THINK & GO have agreed a Joint Venture for all our field marketing activities across the Benelux countries.…

In Retail

How do we ensure our brand and products are strongly represented and remembered?

Objective

Introduce measure and maximise the impact of Intel’s global ‘Star Rating’ system across the Retail Channel within Benelux. 

Activity

  • Store Managers: the process began with key introductions at store level. Our team achieved ‘buy in’ from store management to train sales teams to use and promote the benefits of the ‘Star Rating’ system.
  • Sales Teams: Our team then trained sales staff on the system, the brand and how to recognise upsell opportunities.
  • Purchasing Managers: Our team advised stores on sales opportunities, re-stocking to ensure the best possible product line ups and how to encourage sales teams to give focus on the 'Star Rating' system.
  • We also held key meetings with several HQ stores to deliver co-ordinated messaging and support for Intel at all store levels.
  • On a daily basis, our team would provide intelligent reporting summarising the activity undertaken including highlighting any technical or sales issues that could impact on future sales opportunities for Intel. 

Result

  • A huge increase in the understanding and recognition of the benefits of the 'Star Rating' system leading to increased sales and improved margins.
  • Training and messaging helped stores significantly increase sales. Local purchasing managers altered buying patterns to reflect this.
  • We also worked with distributors and hardware manufacturers to make sure availabilities were better synchronized.

A selection of our clients

  • ASUS FI
  • WD
  • Samsung
  • Linksys