We wanted to work with an agency who understood our technology and target markets and had the resource to deliver a successful programme. We look forward to continuing with a long and rewarding relationship with Retail Profiling Consultants.

Martin Ebbage, Sales Director

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Company History

Retail Profiling was founded in 1994 by Mike Evans. We are widely recognised by our clients as the premier field-based sales development organisation for the ICT channel.

1994 – Contracted by vendors to provide Strategic Retail Consultancy

1996 - Developed a core field activity of premium ‘Sales-Out’ support

Merchandising
Product training
Competitor analysis
Demonstrations
Exhibitions, Road Shows

1997 – Introduced ‘Interim Account Management’ capability

1998 – Employed dedicated sales teams to support Mail Order & Distribution

2001 – Field support extended into Benelux, Germany, Austria & Switzerland

2002 – Designing & implementing Reseller Programmes for Software Publishers

2003 – Moved into our new custom-built HQ in North Yorkshire. Specialised training & sales activity within Direct Mail Resellers

2004 – New Reseller team now delivers hands-on ‘Account Management’ and sales & product training to major SMB Resellers

2005 – Extended our regional support into Hardware. Launched Reseller Education Programme for Brigantia Resellers

2006 - New Dedicated Team established, for vendors seeking increased focus and specific personnel

2007 - EMEA & India coverage providing CALL CENTRE training capability. Dedicated full-time team in Benelux offering our full range of services.

2008 - VAR Account Management team established across UK & Benelux.

2009 - In store 'Sales Specialists' introduced to maximise Retail investments.